In short, me.
As a Video Marketer, I’m often told “my audience isn’t buying off Facebook or Instagram.” Well folks, you’re wrong and I’m a prime example of why.
It was a cold morning in Washington DC, my boyfriend had already left for work and I was procrastinating starting my morning workout. What was I doing? Scrolling on instagram...
I don’t consider myself an “Instagrammer” or “Facebooker”. I rarely post pictures and even less often create a story. The sad truth is that whether I admit it or not, I use the apps more than I think and… I bet you do too.
All of a sudden I came across an ad promoting boots. It caught my eye and I flipped through the pictures.
I thought to myself, “Hmmmm, I am in the market for boots.” I clicked on the ad, saw the price, read the reviews and within about 5 minutes had spent $180 on boots. Oops. Time to go workout…
You’re probably thinking:
- She’s irresponsible
- She doesn’t know how to budget
- She’s a spender
Let me flip the switch:
- I saved time from having to research boots on my own (remember — I was already in the market)
- This ad perfectly targeted me at the moment where I was ready to buy
- These might be my new favorite boots now!
The feeling of new boots? Priceless.
So what does this mean to you? Do you sell a product or service? Can you benefit from Instagram or Facebook Ads? The answer is YES.
“But I don’t sell a product and my price point is far above $180! MY audience doesn’t buy products or services like MINE off instagram.”
