Why Instagram is stepping up their video game

Confession

Being a video based business, we resisted creating an Instagram. We knew that it was still a viable platform but it's limits of video, initially square with a limit of 15 seconds, decreased our desire to set down that path. Even when we had tried using video, it always received much less likes than photos so our efforts felt stunted. Finally, we decided to suck it up and hop on the Instagram game. And now we are so glad we did!

Exciting News

They say that by 2019, 80% of the internet's traffic will be video.  Instagram, an app primarily for photos, needed to act quickly to keep up with the shift. Within the past 6 months, they noticed that the time spent watching videos on their platform increased by 40 percent. Their 15 second cap on video length cut down on their user's ability to get across a well developed message. 

As of March 29 you can now upload 60 seconds of video to Instagram. This will be a game changer in terms of video marketing on Instagram. Between hashtag video searches and sponsored Instagram Ads, businesses now have the opportunity to set themselves apart from the pack through great video. 

We're excited about the incredible community of video creators who already call Instagram home. The video above features some of the most diverse young creators on Instagram. In order of appearance: Frankie Grande - http://instagram.com/frankiejgrande Nastasya Samburskaya - http://instagram.com/samburskaya Jack Johnson - http://instagram.com/jackjackjohnson Danny Edge - http://instagram.com/dannyjedge Bretman Rock - http://instagram.com/bretmanrock Alx James - http://instagram.com/alxjames Vinny Balbo - http://instagram.com/vinnybalbo Summerella - http://instagram.com/_summerella_ Keraun Harris - http://instagram.com/kingkeraun Michael Chenlo - http://instagram.com/michenlo Stephanie Kurlow - http://instagram.com/stephaniekurlow Kai Lightner - http://instagram.com/kailightner Zach King - http://instagram.com/zachking Manon Mathews - http://instagram.com/manonmathews Gabriel Conte - http://instagram.com/thegabrielconte Simone Shepherd - http://instagram.com/simoneshepherd BigNik - http://instagram.com/realbignik Brennen Taylor - http://instagram.com/brennen DeStorm Power - http://instagram.com/destorm Gigi Crouch - http://instagram.com/scolerina9247

Amanda Horvath

Every Business Needs a Video. We Make It Simple.