The Facebook Tool You Should Be Using

I am still very new to the Facebook Pixel, but from what I have learned so far, it is incredible so I thought I'd share it now rather than wait! Of course, I will continue to update you as I gain more knowledge so be sure to sign up for my newsletter to keep up to date!

What is the Facebook Pixel?

In Facebook's own words: The Facebook pixel allows you to place a single pixel across your entire website to report conversions, build audiences and get rich insights about how people use your website. 

Let me try and explain this in leman terms. Imagine a small dot of color on your screen. Each time this dot loads, it sends a report back to your Facebook Ads Manager with your visitor's data. While the data can be used for a number of reasons, the main reason you want to add the pixel is to track who visits your site. The idea is that once you've collected enough visitor's information, you can then run a Facebook ad targeting everyone who has visited your website. 

Facebook ads and lead levels

So let's take a quick step back and talk about Facebook Ads. Everyone is on Facebook these days (at least the majority of us non conformist are) and this large community has created a perfect platform for online advertising. The natural integration of your ad into your customer's feed provides a relaxed environment where your customer can learn about your brand without pressure. People are usually scrolling through their Facebook when bored so if your ad looks appealing, they have the time to view it. 

When running ads, you have three levels of leads:

1. Cold leads

  • People who have never interacted with your brand before. 

2. Warm leads

  • People who have had some interaction with your brand. They most likely have signed up for your newsletter, but haven't taken any further action. 

3. Hot leads

  • People who know your brand well. They are probably on your newsletter, visit your website often, and have most likely purchased your product and/or services.

The "hotter" the lead, the less expensive your cost per conversion will be. This is the case because you've already put in the grunt work (through newsletters and other sales funnel activities) and gotten your lead to the point where they are ready to buy. It may take cold leads three times of seeing your ad before taking action, while your hot lead may only take one.

Lead Levels and Facebook Pixels

When someone visits your site, they become a warm lead. Sadly, if they don't join your newsletter or take any action on your site, this warm lead is lost. With the Facebook pixel, you can capture their information and run a Facebook ad that targets them specifically. The ad will act as their second interaction with your brand. This time they might look a little closer at your website and sign up for your newsletter or even make a purchase.

Add your Pixel now

Even if you don't plan to use Facebook ads immediately, go ahead and add the pixel to your website now. This way you can begin collecting valuable information that you can use later. The guide to adding it looks complicated, but I promise it's simple! Feel free to call me should you have any questions. Click here for instructions. 

Amanda Horvath

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