My jaw dropped.
"I run all of Topo Chico's social content," says Giovanni, "and for the first three years, I only used iPhone footage."
I met Giovanni this last week at Social Media Week after hearing about him for over a year. He is the man behind Topo Chico's social content.
He explained to me that when he first started, he mounted an iPhone atop a DSLR camera, and made it look like he was using it as a monitor. Meanwhile, he never hit record on the DSLR.
He did this for a while and his clients never caught or cared about the iPhone quality video. Eventually, he clued them in and ditched the DSLR entirely.
Going Beyond iPhone
Having said this, there are brands that need higher quality footage than a smartphone can offer.
I believe that this decision all comes down to audience preference combined with the right time, place and budget.
In this week's video, we dive deeper into last week's analysis of iPhone vs. Mirrorless camera footage and chat about the pros and cons of upgrading.
Should you upgrade? Watch the video to find out.
I Don’t Know Where To Start
Video is a black box that you may not understand -- and that's okay! When I first entered into the world of online marketing, I knew NOTHING. I started listening to a few podcasts and over time, I began to get familiar with the terms.
Each podcast I listened to gave me insight into specific "how-tos", but the cumulation of all those episodes eventually led me to see the bigger picture.
One Tutorial At a Time
If you're overwhelmed by the idea of video then I want to re-assure you ... you're doing exactly what you need to be doing by reading this email and watching the video.
It doesn't take big action to get started, just focus on learning to start. Then when you're ready to test, pick up your iPhone and do a few test shots. Follow the steps in this video to grab your shots. Edit a short sequence together in iMovie. You don't have to release the video, just practice.
When you're ready for the next step, record and talk to the camera when no one else is around. Watch it back -- you're going to recognize all the terrible things you do (ums, ahs, not knowing what to say, looking dorky, etc.) We are certainly our worst critiques! But keep trying and watching and over time you'll start to like what you see.
I'm giving you permission to just watch and wait for inspiration to strike.
One day you'll hit record and realize "Wow, I know a lot more than I thought! This isn't so bad!"
Vlogging was a stretch
When I first started vlogging, I had no idea how or where to start. I researched the best tactics for shooting and editing, but there was little info that was valuable... (other than everyone trying to be Casey Neistat)
So I had to learn by trial and error. 7 months later, I quite enjoy the freedom of vlogging. It's been liberating to step out from the "promo" style filming and switch up the tactics. I've picked up several tricks along the way that I'd like to share...
Story above tech
A vlog without story is just a crappy video. The trick to vlogging is to keep it fast, engaging and constantly moving forward in the narrative. The second the video slows, you loose your audience. NOTE: This has NOTHING to do with what camera you use.
So I decided to test my own theory and challenge myself to vlog using my iPhone X... I used only my phone -- no external accessories added, except for a tripod (no extra lenses, mics, lights, etc.). This lightweight set up allowed me to capture shots that I couldn't do with my regular rig ... capturing unique angles, discreetly filming in public, etc.
But how much quality do you lose?
I was super impressed with the output. The audio continually amazes me, specifically it's levels and how much it cuts out background noise. I could have shot this video in 4k (super HD), but I kept the resolution at 1920 x 1080 to prove that 4k isn't even necessary.
You can too
The main difference between me and you at this stage is my ability to craft the story and edit it together. In this video, I give tips for crafting your story and next week, I'll walk you through how to edit it. The more and more you practice (and watch examples), the better you'll become.
So with that ...
Are you ready to create a video for your business, but you don't know what to say? Well in this video, I walk you through my 5 step framework that helps you immediately grab your audience's attention, speak to their heart’s desires, paint your product or service as the solution to their problem and consolidate your message into 1.5 - 2 minutes. With this method, get ready to reduce bounce rates and increase conversions.