Are you ready to start using videos for your instagram ads? Let’s talk all about it and analyze different Instagram ads to see what others are creating so that you can get ideas to create your own!
I’m going to walk you through how to create an Awareness Ad. These ads consist of three things:
They point out a problem and your business becomes the solution.
They take a fresh newbie who knows nothing about your business and transform them into a person who really wants to learn more.
They say enough unique things to peak the customer’s curiosity.
Pattern:
Choose 7-11 pictures or videos that tell a storyline about your business
Put text over it
Add music or narration
Voila!
Here are Six Awareness Ads, how they work, and how you can use it for your business.
Light and Airy Photography
An Image Only Ad
Basic
Ad consists of a slide of pictures that tell a story.
Picture 1: instagram pictures unedited
Picture 2: click once & pictures become edited
Picture 3: shows 10% off sale
Picture 4: how your account can have all the same filters
Picture 5: shows coupon code (Incentive)
Picture 6 & 7: gives another filter example
This Ad’s problem: My photos don't look good. Editing takes forever.
This Ad’s solution: Editing is that easy. And it looks great!
This Ad’s Incentive: “Oh, and btw…here’s a sale”
2. Writers Work App
Stock Footage + Motion Graphics
Basic Layout
9 shots: alternate blank backgrounds with stock footage
They probably used stock videos and googled “pretty woman typing on a beach” then hired someone from Fiverr to make motion graphics.
The problem: they need writers (aka, it’s a hiring ad)
The Solution: I could get paid to write!
3. Video Husky
Stock Footage + Motion Graphics
10 Shots: stock footage and graphics on every slide
First part: you have tons of footage and it’s stressful
Second part: we take the stress away and do it for you!
Third part: bonus revisions
Fourth part: here’s the price
Fifth part: you only have to click to learn more
Sixth part: we’ll show you the next step!
Problem: I have tons of footage and need it to be polished.
Solution: They do the editing for me! It’s 100% stress free! I can ask for as many revisions as I want!
4. Daily Harvest
Custom shot video that probably took one afternoon
Could have shot on a DSL or iPhone
11 shots: video, narrated voiceover, and text graphics
First part: Emily drinking a smoothie
Second part: slow zoom into the blender with ingredients
Third part: reversed smoothie contents pouring into blender
Fourth part: Emily looking into the fridge
Fifth part: smoothie contents pouring into blender
Sixth part: smoothie getting blended
Seventh part: smoothie types on display
If you can think of 11 shots that can display your business, then that's all you need!
Problem: No time to get your own groceries and make meals
Solution: Order our healthy smoothies & get them delivered to your door!
Incentive: First three smoothies are free
Aim for 7-11 shots total
5. Lively
Strapless bra, i definitely bought from this ad
Video, music, text
7 shots: easy to film and whip together
Shot 1: a lot of women grabbing bras off a table
Shot 2: can your bra bend?
Shot 3: can it roll up?
Shot 4: a woman dancing in it without it falling down
Shot 5: dropping the bra and it standing up saying “dropping now”
Shot 6: the woman dancing in it again
Shot 7: a still shot of the bras
Problem: strapless bras fall down really easily and they are a pain to pack because they don’t bend or roll up
Solution: Our strapless bras can! And you can dance in it–no problem–without it falling down!
Incentive: They make the ad fun and engaging and present the problem really well.
6. Vessi Footwear
Repurposed video + text
7 shots: video, text, and music
Shot 1: literally wrote the problem and solution in first graphics
Shot 2: announcing the brand new shoe
Shot 3: showing their versatility
Shot 4: walk through a water fountain–no problem!
Shot 5: show several different situational images and examples of how well they work
Shot 6: “Leave the rubber boots at home”
Shot 7: End with the logo
Problem: Are you tired of wet socks?
Solution: This is the first 100% waterproof shoe.
Incentive: What cool technology! You don’t have to wear rubber boots anymore, you can wear fashionable shoes and still stay dry!
Conclusion
7-10 videos
throw in some photos
add some text
talk about the problem your customers are facing
hit just enough points so they’re interested to “learn more”
Now you’re on your way to make some awesome ads 😉
Which ad do you like the most? Which format will you use?
Comment below, I can’t wait to see what you create!
