Being a video based business, we resisted creating an Instagram. We knew that it was still a viable platform but it's limits of video, initially square with a limit of 15 seconds, decreased our desire to set down that path. Even when we had tried using video, it always received much less likes than photos so our efforts felt stunted. Finally, we decided to suck it up and hop on the Instagram game. And now we are so glad we did!
They say that by 2019, 80% of the internet's traffic will be video. Instagram, an app primarily for photos, needed to act quickly to keep up with the shift. Within the past 6 months, they noticed that the time spent watching videos on their platform increased by 40 percent. Their 15 second cap on video length cut down on their user's ability to get across a well developed message.
As of March 29 you can now upload 60 seconds of video to Instagram. This will be a game changer in terms of video marketing on Instagram. Between hashtag video searches and sponsored Instagram Ads, businesses now have the opportunity to set themselves apart from the pack through great video.