Testimonials do wonders to building trust with a new prospect and increasing your conversions. But sometimes asking for a testimonial can be uncomfortable! In this video, I walk you through how to capture great testimonials in a way that won’t be awkward!
Estimating the cost of a video is MUCH harder than one might think. It's a lot like building a house -- you can do it on a budget or you can go crazy with it. In this video, I lay out some guidelines that will help you budget for the video you’re looking to create.
Ever considered using Craigslist to find a videographer? Surprisingly, it’s a great database for local talent. But be cautious of spending hours searching through posts. Instead, use my framework to attract the right candidate to you and make them do the heavy lifting.
You’re not a video person so how do you know how to qualify one? In this video, I break down the gear requirements to look for and also give you some insight into how videographers think so that you can recognize when someone is after your money or truly looking to help.
Are you ready to create a video for your business, but you don't know what to say? Well in this video, I walk you through my 5 step framework that helps you immediately grab your audience's attention, speak to their heart’s desires, paint your product or service as the solution to their problem and consolidate your message into 1.5 - 2 minutes. With this method, get ready to reduce bounce rates and increase conversions.
This article isn't related to marketing, but I'm sharing it because a healthy mindset is the first step to entrepreneurial success. We've all had times of darkness where we can't seem to get out of our funk. I believe focusing on forward progress is the way to slowly make your way to light. Enjoy.
Even if you fill your Kickstarter page with an amazing video, eye catching graphics and kickass copy, failure is certain without a marketing plan. Painfully harsh? Yes it is, but so is the reality of your dreams and aspirations crashing into the group prior to ever taking off. Let's stop that before it happens. Follow these proven steps to success.
Are you sick of your website but don’t want to drop a couple thousand dollars revamping it? Don't. I am a firm believer in SquareSpace and it’s ability to perform. Unless you need an intricate website custom built to your business, SquareSpace is a great way to build a website quickly and affordably. It requires no coding knowledge which allows anyone to create great looking websites.
Over the last month, I've been tirelessly searching for an email marketing tool to use for the backend of Amanda Horvath Productions. During my research, the power of video was extremely apparent. In this blog, I'm going to outline my experience with choosing different platforms and highlight the psychology behind video and decision making.
There is nothing worse than finishing a shoot and wishing it had gone smoother. Time is valuable and you want to make sure to get your video right the first time. With these steps, you’ll be able to cut down on obstacles that might arise during your shoot so that you can feel accomplished and excited about your video.
Whether you’re doing Kickstarter, IndieGoGo or GoFundMe, you’re going to have to write a script that captures your audience’s attention and gets them to plug in their credit card info. This is no easy sell! So how do you go about writing the script? The steps in this blog will help you determine the structure of your video. From there you can choose your style of delivery; documentary or narrative style.
If you're an individual looking to start up a business, but don't quite know where to start in terms of branding, then you're in the right place. In this blog, we go through clarifying your messaging, choosing a color palette and finding fonts that fit your brand.
Heard of the Facebook Pixel but don't really understand it? Read this blog to get the basics for why it's awesome and why you need to add it to your site today! After all, it's free! ... Click on the title to read more
Now that you've added Google Analytics to your site, it's time to analyze the data! But where do you start? Here are the top 5 data reports you should use to maximize your marketing efforts. ... Click on the title to read more
Google Analytics is a free tool to track and monitor traffic to your website and mobile app. This is a powerful tool as it gives you insight into the effectiveness of your site and allows you to make changes as needed. Consider it your friendly feedback buddy! Here is a list of some of the data that Google Analytics will give you ... Click on the title to read more
Every business has a story to tell. Adding a video to your site does wonders to increase organic traffic, conversation rates and sales.
Imagine you are searching for a nearby gym. Gyms tend to have the same mission -- to help people get fit; however, they each have a million different ways of going about it. How do you choose? ... Click the title to read more
Ready to make a video? Prepare to expand your horizons and reach new audiences! Video is a great start to growing your brand and pushing it out into the world. So what goes into making a video?
Many underestimate the amount of time is takes to make a video. This often leaves a disconnect between the filmmaker and client. As filmmakers, we believer it's our job to provide an understanding of the process... Click the title to read more